About Her Momentum

Built by women,
for women.

Founder

Our Story

A conversation between two friends.

Her Momentum began in 2026, between a former strength coach and a software engineer, both wanting to find a solution for their own struggles with fitness.

Our Mission

To help every woman over forty feel strong, capable, and at home in her body without crash diets, fear-based fitness, or programs built for somebody else.

What We Believe

Four principles, every plan.

01

Strength Is Non-Negotiable

Lean muscle is the strongest predictor of long-term health after forty.

02

Recovery Is Training

Sleep, mobility, and rest days are where progress actually happens.

03

Food Is Fuel

Real meals, sufficient protein, no fear-based eating or crash diets.

04

Personal Beats Generic

Two women the same age can have completely different needs. Plans adapt.

Ready When You Are

Your plan is two minutes away.

Take the quiz, get your personalized 12-week program, and start tomorrow morning.

View The Program